Welcome back to Launch School, our special series for new entrepreneurs just starting this journey, and today we are tackling your pricing. How can you price your services to meet your business and lifestyle goals with a business model that works for your ideal clients and helps you stand out as a market of one? Buckle up, this is going to be uncomfortable, but in a really good way.
Let’s dive in!
👩🎓 Launch School – it is like getting a degree in entrepreneurship. 01:21
👣 The steps in the business launch are important so check all the episodes in order.
🪤 Five pricing traps the newest coaches and consultants fall into.06:25
🧐 Mistake #1 Pricing based on your competition. 06:51
⏰ Mistake #2 Charging by the hour. 08:07
💸 Mistake #3 Pricing based on what you believe your clients can afford. 10:03
👆 Mistake #4 Offering only one-on-one services. 11:51
👛 Mistake #5 Underpricing your services. Because you undervalue your impact. 13:36
🤑 How to price your services for the maximum value? 13:59
💲 Learn how to position your pricing in terms of your return on advantage™. 14:40
🎯 Immediate benefit and the benefit on a longer-term. 15:53
🤩 Pricing impacts how you position yourself and four mythbusters on overpricing. 18:12
🧮 The Expert Pricing Calculator. 20:16
🕵️♀️ It is important to track your close ratio. 21:54
💡 The Launch Lab framework in steps. 22:24
Check out these tools:
Expert Pricing Calculator http://www.expertpricingcalculator.com/
Launch Lab assessment http://www.launchlabassessment.com/
Workbook: https://lifeaftercorporatepodcast.com/workbook
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